daidala: words on letters

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in dribs and drabs
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
February 2003
January 2003
December 2002
November 2002
October 2002
September 2002
August 2002
July 2002
June 2002

type types, mostly
Aimee Bender
Dyana Weissman
Mike Abbink
Jonathan Hoefler
Sebastian Lester
Jessica Helfand
Evert Bloemsma
Eric Olson

twenty (almost) more
01 Angie
02 Pastonchi
03 Ehrhardt
04 Avenir
05 Mendoza
06 Celeste
07 Syntax
08 Mrs Eaves
09 Meta
10 Eureka
11 TheMix
12 Loire
13 Columbus
14 Apollo
15 Super Grotesk
16 ITC Bodoni

great faces
Kievit
Requiem
Scene
Avance
Scala/Seria
Pastonchi ff
LT/MT Sabon
Aetna

litterae recentiores
prologue
the conference
pas de blog
font recommendations
junk english
psychic squabble
exceptions
confession...
three canonical responses...
well, what do you talk about?
alpha to omega
interesting?
homage...

texnically
tex ramblings...
slightly more concrete
from tex to typography
alcuin and euler

© Jon Coltz, 2003

the three canonical responses...

Part one: The wind-up
I had a very uneventful flight to New York – probably 15% full. Okay, I’m a statistician – I attempted to count them. I thought that the big airline companies hired people to make complicated models to predict what a director at my last company daintily called “butts in seats.” Somebody modeled poorly.

So in LaGuardia, just like in the movies, there’s a limo driver (Mimi) waiting there at baggage claim holding a sign that says, “J Coltz.” I’m thinking that this is pretty ridiculous and that someone is perhaps playing a joke on me. Someone IS playing a joke on me, because as we exchange pleasantries, Mimi informs me that this is her first night on the job alone (she formerly drove a taxi, only in Manhattan) and that she has no directions to Long Island. She follows by expressing the hope that I have a lot of time on my hands. You know me – too nice. “Sure, no problem at all. I’m in no hurry tonight!” The truth is, I have to pee badly and am dying of hunger.

Anyway, the driver combined in her demeanor some of the features I have come to know and love in my cubicle mates over the years, albeit with added profanity and a Jersey accent. Loud, aggressive, has all the answers, and a laugh that could kill small vermin. I had to converse with her for about an hour as we proceeded, stop and go, down Grand Central Parkway. Well, she did most of the talking, actually, and at the end of the trip, she inexplicably stated, “I’m a good listener, aren’t I.” Some gems from her monologue:

Mimi: I’m really gettin’ into classical music. But shit, y’know, I know what I like, y’know? (Loud laugh)
Me: Well, are there any composers or musicians that you particularly enjoy?
Mimi: There was this song on the radio, but shit, I only heard the first half of it. I never got the name of it because my kid starts screamin’....

Mimi: I like you – you talk to me. They either don’t talk at all, or they talk way too much, tellin’ me where to turn and shit like that. But you know what the worst ones are?
Me: Uh...no. What are they?
Mimi: The ones that just sit in the back seat and fart. They yak away on their cell phones, shift to one side and fart away. How rude is that? But do you wanna know what’s even more disgusting?
Me: (Sigh) Uh, no. I-I mean, sure.
Mimi: The fat guys who get in the car, fall asleep in like, 15 seconds, and just fart in their sleep all the way out to Jersey. Silent but deadly, y’know. (That laugh again) Gotta roll them windows down to get some air. Silent but deadly. SBD.

Mimi: I only do this drivin’ shit for fun – my REAL job is in e-commerce.
Me: And what do you do in e-commerce?
Mimi: I teach people how to make six-figure incomes on the Internet.
Me: Wow! You know how to make a six-figure income on the Internet?
Mimi: That’s what I said, didn’t I? Is that not what I just said? Some of my students have become multi-millionaires.
Me: Um...have you ever put your teachings to your own, uh, personal use?
Mimi: Nah...I’m not really interested in making money myself, really, although it’s been a shitty year for me. I didn’t even make enough to buy my kids Christmas presents.
Me: Oh, um, I’m sorry. You accept tips, right?

Part two: The punch
Mimi: So, like, you got any hobbies?
Me: Um, yes actually. I’m into typography – you know, fonts.
Mimi: (Silence. This brings Mimi’s monologue to a dead halt.)

Silence is the first canonical response you receive when discussing typography with someone whom you do not know. It is strongly advised that you discuss your passion for type only with those whom you trust.

Me: Like, computer fonts. Times New Roman, for example, or Arial.
Mimi: Oh, I never really gave much thought to it. Shit, I just figured they were sittin’ there on the computer and machines just made ‘em or somethin’.

“I never really thought much about it” is the second canonical response. People have either thought deeply about type or not at all.

Me: Yeah, I actually run a little website on type. On the fonts themselves and a bit on the people who design and produce them.
Mimi: Can you make any money at that – makin’ fonts?

This is the third canonical response. People want to know if making typefaces is a viable or even lucrative career option. Your answer will invariably disappoint them.

Me: Some people do. But for many, I think it’s beside the point.
Mimi: Huh. (Then silence, which brings us right back to canonical response number one.)

29-December 2002

well, what do you talk about?

Husband: New Smithsonian’s on the table. Seems they finally made a decision.

Wife: About what?

Husband: Well, y’know how it used to be just Village and Caecilia – Village for text and Caecilia for captions. And then they put Helvetica on the cover that month, and then Relay, and then Hoefler Text. Really screwed around....

Wife: Well, what are they using now?

Husband: Been completely Hoeflerized. Or make that Hoefler-Frere-Jonesed. Here – the new AD proclaims, “I am a fan of classic, clean typefaces,” but he doesn’t mention them or their designers by name. Typical.

Wife: Hoeflerized...? Is that a bad thing?

Husband. Good God, look at this. Once again – fake small caps and no ligatures.... What’s so frickin’ hard about ligatures?

Wife: That's your business, dear. But again, this “Hoeflerization” – is this a bad thing?

Husband: Well...not in the case of the sans – Gotham. Apparently a distinctly “American” face. When Tobias spoke at the Walker, he talked about wandering around New York City and taking pictures of signage, and then basing a face on the letters he saw. He said it was like birdwatching, and then Jonathan added, “but less geeky.”

Wife: Hmmm...maybe more geeky. But what about the other font? Why isn’t it American? Anyway, there is no “American style” of typography yet, is there?

Husband: It’s just sooo European....

Wife: Well isn’t Hoefler American? That should be close enough....

Husband: They’re using Hoefler Text, which looks kinda like a cross between Caslon and Janson. Or Kis – I guess we’re supposed to be calling it Kis. “Commerce has no conscience,” after all.

Wife: Thanks Bob. So why isn’t that appropriate for Smithsonian?

Husband: Shouldn’t Smithsonian in this new millennium be forward-thinking, forward-looking? Why regress to a European, 18th century look? Why couldn’t they have called Font Bureau and just ordered up something new like everyone else seems to do?

Wife: But isn’t Smithsonian about the American heritage, which essentially began in the 18th century? And isn’t it often about the world’s heritage? What could be more appropriate for Smithsonian in the new millennium than a relatively new typeface by a young American designer? Besides, James Smithson was of European heritage – I don’t know much about his motives and methods, but The Smithsonian is a museum of America in all of its times and forms in the context of the rest of the world. I can understand your point, but I don’t see how it’s a bad choice. If Hoefler developed a typeface that captures the essence of Smithson’s original intent, then jeez, quit bitchin’ about it and go with it. (Flipping thru magazine) I mean, look, it’s beautiful. Lately, the articles have been kinda sucky, though. They should be writing pieces on the sort of thing Martha is writing about.

Husband: You mean like, “The integral role of matching blue enamelware in the explorations of Lewis and Clark,” brought to you by the Hoefler Type Foundry and Smithsonian?

Wife: Don’t be an ass. That’s not what I meant and you know it.

Husband: Good thing we get both magazines....

27-December 2002

bandolino angel...

Her name, oddly enough, was Michelle.

Pretty name for a pretty French girl...the name of a young, blonde Homecoming Queen in the American 1980s, perhaps...but not for her.

Michelle was no one’s queen, and her high school days – if indeed she had any – came two decades earlier.

She was punctual and predictable. Each morning, as the front gate of the shoe store was lifted, Michelle materialized, feet first.

Once-black shoes, reinforced with electrical tape, then loose, torn nylons, then cherry-red polyester pants. Tightly folded hands, a shirt that matched pants in hue and fabric, and didn't quite cover her vigorously rocking torso. Her wide, tense smile in the middle of a round face, framed by peppery, greasy hair.

Gate fully open, Michelle fully revealed, she gave me a ceremonious nod, rose from her bench, and began to pace. Normally ten laps across the main floor of Calhoun Square. A surprisingly sprightly, proud, erect gait for a borderline obese woman in her mid 40s.

Walk completed, she entered the store, and I began the ritual. Bandolinos. Sensible, two-inch pumps, size nine. Red...of course. Though I had shoes in hand, she invariably went to the shelf, pointed, and giggled softly, “Those.”

Shoes on both feet, back and forth, back and forth across the carpet. And then she handed them back without a word, and I’d thank her for coming in.

This went on for the better part of a year. Michelle rocking, pacing, trying on the red Bandolinos. And as she got more comfortable with me, she requested additional pairs, never extending her monologue past “those.” Sometimes five or ten pairs in a sitting. I never minded, though. Her toenails were easily the longest I had ever seen; her body odor was, at times, unbearable; she undoubtedly suffered from schizophrenia. But she, unlike so many of my patrons, was constant in her softness and pleasantness.

Some of my best patrons, you see, were also my rudest. One, upon finding she could not return a pair of worn, year-old open-toes, actually called mall security on me. From my phone. Another hurled a stiletto at me from across the store just to get my attention. And a third – the wife of a prominent, Minneapolis attorney – had me hold her poodle (a fashion accessory, no doubt) while she tried on the metallics of the season.

But Michelle and I had a relationship of mutual respect. She knew that I would bring out the shoes and place them on her feet, and I knew that she would always be gracious and thankful in return.

Rumor had it she lived in a halfway house three blocks south of the mall. She was undoubtedly without work, but she must have had some source of income. I’d see her occasionally downing a can of Coke or devouring a Baby Ruth. But the unchanged shirt, pants, and shoes she wore summer and winter told me that there must not have been much in the bank.

Twelve months in, retail was taking its toll; the commissions were nice, but the work served no more purpose than to get me through college, and so I gave notice. I had landed a research position at the U of M that would teach me something useful as well as provide income. It wouldn’t hurt my graduate school chances, either.

So I quit selling shoes, knowing I’d soon miss the crowds of beautiful people with money, the smells of the restaurants, and the stores to visit and patronize on break. Half vacant now, the mall was much different, then.

About a week before I left, the unthinkable happened. Michelle and I did the customary Bandolino dance, but this time, instead of asking to see another pair or leaving, she walked to the counter, smiling wider than usual. Coins of every denomination, along with a few crumpled bills, were pulled from her pockets. Over the course of ten minutes I counted as she watched attentively. The shoes cost $55, and she had the exact amount. She wore them home.

It was THE story for the rest of that Saturday. “Can you fucking believe it? She actually bought them.” A great victory had been won – for her of course; for me and my coworkers as well.

I wasn’t at all surprised when she returned the very next day, set the shoes back on the counter, and shook her head. It wasn’t policy to give cash back on returns; I did. It wasn’t policy to take back obviously worn shoes; I did. Michelle couldn’t afford them, and it would have been wrong for me to do anything else.

She was far from pretty, young, or queenly; she was anything but a commission-generating customer. She was but one of thousands of de-institutionalized schizophrenics whom life and law had dealt a poor hand. Yet she was a sweet distraction who, paradoxically, brought sanity to my often insane, retail-riddled world.

What gave rise to Michelle’s demeanor? Was it conscious action on her part, or was it just delivered blindly from deep within her brain? It didn’t really matter. The point is not her “goodness.” Rather, it is simply that she existed.

She struck me, during my tenure at the shoe store, as the epitome of a walking paradox. But was she? She had the same wants as the sea of wealthy shoppers who kept my store afloat. And in the end, she bought shoes, just like my best customers; and in the end, she returned shoes, just like my best customers.

Michelle wanted to be them – the proud, who spent money, who spent their time in Calhoun Square, who wore red.

And so she was.

16-December 2002

nine for the year, randomly

1 Decomposed Subsonic - Gradients
Deep deutsch house; the transcendent Etoile bleue, with vocals by Olivia Steyaert, makes you smile and moves your body.

2 Swayzak - Dirty dancing
Paraphrasing F Scott Fitzgerald, the very cool are different from you and me; Make up your mind is their current theme song.

3 Various - Disco not disco 2
White horse and Problemes d'amour back to back...? You tell me.

4 DJ Hell - Electronicbody-housemusic
Mix of the year. Double CD that digs deep: multiple tracks by Front 242 and the underrated Nitzer Ebb on the one, and the best of Underground Resistance and Metro Area on the other.

5 The Flaming Lips - Yoshimi battles the pink robots
On everyone’s list and should be; camped out in my player for a month. Gorgeous; our generation’s Rumours (in the best sense)?

6 Timo Maas - Loud
Kelis and MC Chickaboo over incredible trance. Help me, Manga, and Shifter are standouts.

7 Various - Soundtrack: 24 hour party people
Reminisce and reenjoy the title track and Voodoo ray; Here to stay is a pleasant if somewhat banal surprise.

8 Various - Digital disco
Buy; any one of Data 80’s Baby I can forgive, Mathias Schaffhauser’s Musik ohne bass, or Metro Area’s Miura is worth the price.

9 ATB - Dedicated
Sanitized trance from Mr Tanneberger. Current retro single: You’re not alone. Favorite: Halcyon.

13-December 2002

words on...music?

The first was a $100 Casio two-octave monophonic. The second – another Casio – took one-second samples and provided four pads on which to play them. But these were toys, and therefore I could not be taken seriously.

Any attempt at “seriously” meant synthesizers, drum machines, effects processors, and lots of cables to MIDI everything together. Which meant a huge investment of time and money.

I began to shop where Jimmy Jam, Terry Lewis, and even Prince shopped; I listened to an interminable stream of sales pitches; I pressed the keys on just about everything.

Thus, the third was a Roland Juno-106: Rows of knobs and levers – even something called a “bender” – could be configured to produce phat analog sounds. Very acid house, although I didn’t know it at the time. An Ensoniq SQ-80, along with said drum and reverb boxes, completed the picture.

The mixer. Um, actually, no. No mixer. My strategy curiously channeled $3000 worth of equipment into a $59 Panasonic stereo. Adapter into adapter into plug and onto cassette tape for posterity.

I recorded hundreds of “songs” in my bedroom studio from 1989–1992. Here is one; here is another.

11-December 2002

so where’d he go?

I want things.

And I want them when I want them. Which is usually now.

My desire to live for the moment – for instant gratification – somehow keeps me from attaining my long-term goals, one of which was to organize this poorly tailored fat man of a blog.

See, I took this little test at work; the results showed me to be a creator. So of course, that’s what I am. Not an advancer, not a refiner, not an executor. I just get the ball moving; let someone else guide its path.

Children live for the moment, too. They’re just not into maintenance. They create, and they absorb; that’s their job, really. They build and draw, and then demolish and erase moments later. They see and hear everything, even when they appear to be asleep.

They soak in, and oh yes, they spit back out. Needless to say, I’ve had to curb my language more than a bit for fear of my son dropping an exclamatory “Goddammit!” during Sunday School.

Little sponges that attract sights, sounds, and...germs, too. Those who ascribe to the tabula rasa theory may be interested to find that it holds for the toddlerian immune system as well. Children catch – and transmit – all viruses and bacterial infections. In the last month, I have contracted – from my son and daughter – two colds, the stomach flu, and pinkeye. Remember pinkeye? During the night, your eyes become glued – snotted – shut, and during the day you simply appear to have smoked massive, bad geef.

Not well, and hence, no posts.

But on the comeback trail, I decided to do something about maintenance. The site was hard to read and navigate – poor leading among other things – and for the longest time, I could not get myself to read anything on cascading style sheets (CSS). But there is a point between sick and well at which your consciousness is best applied in reading. So I read a little here, and copied a little there. All the while, the voice of Stephen Coles (which I have never actually heard), who kindly suggested that I look into CSS, was spurring me on. And then I wrote a little external file, cleaned up the html a slight bit, and now we have leading as well as links to each post.

I feel some embarrassment in reporting that maintenance feels good. But I’d still rather have had someone just do it for me when I wasn’t looking...

09-December 2002

todas las palabras...

Posts spanning June–November here.

08-December 2002

« November